Research article

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Export Management Companies in Thailand: The Competence to Lowรer Transaction Cost and Performance Pornlapas Suwannarat Pages 1 - 26    Download PDF  Article preview Cite Abstract This study is grounded on the integration of three theories: transaction cost theory, agency theory, and resource-based theory, for ascertaining the effect of resources and competence to lower transaction costs on export management companies’ (EMCs) performance, in Thailand. Additionally, the moderating effect of learning orientation that moderates the relationships between each of EMC’s resources and competence to lower transaction costs has also been researched and brought into the conceptual framework of the study. To date, a very few researches have been conducted in this issue especially in the context of Thailand. The results indicate that the greater the EMCs acquire resources, the higher the competence to lower clients’ transaction costs, the stronger the performance of the export management companies (EMCs). These outcomes fully correspond and are consistent to previous studies. However, the role of learning orientation as moderator cannot be found. In other words, learning orientation has not moderated the relationships between each of EMC’s resources and its competence to lower clients’ transaction costs.
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Risk Management by Financial Derivative: Case Study of Thai Rice Pledging Scheme Arnat Leemakdej Pages 27 - 55    Download PDF  Article preview Cite Abstract This study is grounded on the integration of three theories: transaction cost theory, agency theory, and resource-based theory, for ascertaining the effect of resources and competence to lower transaction costs on export management companies’ (EMCs) performance, in Thailand. Additionally, the moderating effect of learning orientation that moderates the relationships between each of EMC’s resources and competence to lower transaction costs has also been researched and brought into the conceptual framework of the study. To date, a very few researches have been conducted in this issue especially in the context of Thailand. The results indicate that the greater the EMCs acquire resources, the higher the competence to lower clients’ transaction costs, the stronger the performance of the export management companies (EMCs). These outcomes fully correspond and are consistent to previous studies. However, the role of learning orientation as moderator cannot be found. In other words, learning orientation has not moderated the relationships between each of EMC’s resources and its competence to lower clients’ transaction costs.
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The Model of One Stop Service Center and Integrated Marketing Communication Affecting Service Achievement of The Royal Thai Police to Prepare for ASEAN Community Adisorn Boonpratheep Pages 56 - 75    Download PDF  Article preview Cite Abstract The purpose of this research is to find out the model of one stop service center and integrated marketing communication affecting service achievement of the Royal Thai Police to prepare for ASEAN Community.This research combined the both quantitative research and qualitative research into the studies.The quantitative research has been conducted with 600 samples of customers. The data was collected by questionnaire, in depth interview and focus group discussion.The statistics employed in the research are confirmatory factor analysis, path analysis and structural equation modeling : SEM . The results found that there were 3 factors influencing on the service achievement of the Royal Thai Police which are one stop service center, integrated marketing communication and service quality. Moreover, it also showed that the most important component of one stop service center and integrated marketing communication affecting service achievement of the Royal Thai Police was service quality in terms of empathy which most influenced on service achievement of the Royal Thai Police in terms of satisfaction.The model of one stop service center and integrated marketing communication affecting service achievement of the Royal Thai Police was good consistent with the empirical data.
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Influences of service quality upon customer satisfaction and switching of a mobile facilitator. Nicharpawee Kokkamhaeng and Thanawan Sangsuwan Pages 76 - 93    Download PDF  Article preview Cite Abstract This study aims to investigate the influences of service quality of mobile facilitators on customer satisfaction and on the switching of a mobile facilitator. A questionnaire survey, collected from 453 customers of major mobile facilitators in Bangkok, showed that service quality has direct effect positively on customer satisfaction and it has indirect effect negatively on the switching of a mobile facilitator. Besides, in order to maintain their customer base or attract new customers for any mobile facilitators, the responsiveness to customer needs should especially be emphasized. It should also be shown up all the times by all service functions with enthusiasm, quickly response and sincerity to do their best for customers. Moreover, next service factors that all facilitators should maintain, reinforce and continuously improve are reliability in standardized services, network quality, empathy and tangibles (such as service facilities in central service station).
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The Performance of Default-risk Probability Prediction Models: A Case Study of Corporate Bonds in Thailand Kitti Tangkanjanapas and Pornanong Budsaratragoon Pages 94 - 111    Download PDF  Article preview Cite Abstract This research aimed to study the performance of default-risk probability prediction models between option based models (Merton Model, Barrier Option Model and the average of probability from Merton Model and Barrier Option Model) and accounting based Model (Altman – Z – Score Model). Only corporate bonds with credit rating were selected as our sampling. The secondary data of these corporate bonds were analyzed from 2002 to 20011. The result revealed that all of four models could separate the bonds between bonds with credit rating A- to AAA and bonds with rating BBB+ or lower. The option based models had the better accuracy than accounting based model. Although, Merton Model had the best accuracy among these four models. All of them had poor performance to predict credit rating group dive to some other factors that might have influential on credit rating. However Altman-Z-Score model still had the good performance to predict the company that had financial problem.