Research article

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Factors influencing the Adoption and Implementation of Accounting Information Systems in Manufacturing Firms: Thailand Evidence Manirath Wongsim Pages 1 - 32    Download PDF  Article preview Cite Abstract Accounting Information Systems (AIS), play an important role in business management strategies and can provide assistance in all phases of decision making. Thus, many organizations need to be seen as adopting AIS, which is critical for a company to organize, manage and operate its processes. In order to implement AIS successfully, it is important to understand the underlying factors that influence AIS adoption. Therefore, this research intends to study this perspective of factors that influence and impact successful AIS adoption and related AIS performance. Case study and survey methodology was adopted for this research. Case studies in two Thai- organizations were carried out. The results of the two main case studies suggested 9 factors that may have an impact on AIS adoption, which led to the development of the preliminary framework. Next, a survey instrument was developed based on the findings from case studies. Survey questionnaires were gathered from 189 respondents from two large-scale surveys were sent to selected members of Thailand accountant, and Thailand computer to test the research framework. The results indicate that the top three critical factors for ensuring AIS adoption were: 1) top management support; 2) user training and education, and; 3) steering committees. Moreover, the results show that user involvement and continuous improvement budget significantly contributed to system quality. Second, technical capability of IS personnel, user training and education, understanding of accounting information system and continuous improvement budget significantly contributed to user satisfaction. Thirdly, user training and education and continuous improvement budget showed statistically significant as information quality. All factors were statistically significant at the 0.05 level. Therefore, it is now clear which factors are influencing AIS adoption and which of those factors are critical success factors for ensuring AIS adoption in organization. Keywords: Accounting Information Systems, Accounting Information Systems Adoption, Factors influencing AIS adoption
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Strategic CSR Management Capability of Food Processing Industries in Thailand Panuschagone Simakhajornboon, Krisada Pornprapa and Viroj Jadesadalug Pages 33 - 67    Download PDF  Article preview Cite Abstract The purpose of this research was to study factors and the structural equation modeling (SEM) of the strategic CSR management capability of food processing industry in Thailand. Conducted by quantitative research, using 1,378 questionnaires to an executive of food processing industries and got response amount of 268 participants that is 20.96% of response rate. Used computer programs to analyze the confirmatory factor analysis and SEM. The research found that factors of the strategic CSR management capability (CSC) composed of product social creativeness, value chain efficiency for society, community social synergy, and social network collaboration. The factors of corporate social intensiveness (CSI) are specific social issues focus, resources allocation efficiency, executive support, and perception creation. The factors of economic intangible value (EIV) are corporate social image, corporate social reputation, and corporate social credibility. The SEM of the strategic CSR management capability is consistent with empirical data (X2 =179.60, df = 158, p-value = .115, X2/df = 1.137, CFI = .996, RMSEA = .23). And found that the CSI has a direct influence on both of the CSC (y = .88, p <.001) and the EIV (y = .22, p <. 001). It also has an indirect influence on the performance through the CSC as an intermediate variable. The EIV is not direct influence on the performance. Also found the CSC has a direct influence on the EIV (? = .70, p <.001) and business performance (? = .71, p <.001). This model could explain the CSC and performance at 77 and 51 percent respectively. Compared to its size of business and age of the operation found that there were no difference between in each groups. This research can be used as a guide to operation of social responsibility that look forward to the share valuable of business and society. Keywords: Corporate Social Responsibility, Strategic Management, Shared Value, Business Performance
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The Influence of Corporate Social Responsibility on Work Engagement and Organizational Commitment Patnaree Srisuphaolarn and Nuttapol Assarut Pages 68 - 92    Download PDF  Article preview Cite Abstract We analyze how different bundles of Corporate Social Responsibility (CSR) activities lead to different degree of work engagement and organization commitment of the employees in that organization. Based on human resource development and CSR literatures, we argue that measuring CSR performance on employee is more appropriate and relevant to company performance than merely measuring CSR effect on company financial performance. On top of that CSR is recently viewed as Corporate Stakeholder Responsibility, employee is core stakeholder who contribute to company competitive advantage. Though there are a few extant researchers on CSR and employee engagement, they treated employee perception towards the term CSR per se. However, how CSR defined by employees could be different from the one defined by executives. Our study filled in this gap by measuring the influence of employee perception towards CSR activities bundles that the company—for which they are working—sponsored, and level of work engagement and organization commitment in both long run and short run. It suggests that people who are working for company that conduct CSR at the minimum level required by law and regulation has the lowest degree of work engagement and organization commitment while employees in the company that conduct CSR in an integrative manner express high level of both work engagement and organization commitment. Implication from the findings is twofold. One is CSR could be effective tools to retain employees in the organization if conducted in a well-designed and seriously planned manner. The other is communicating CSR to employee is probably as crucial as communicating to the public. The latter could increase company reputation as good corporate citizenship, but the former could contribute directly to human resource management cost, and thus, company financial performance. Keywords: corporate social responsibility, CSR, work engagement, organizational commitment
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Strategy dealing with the Uncertainties of Vacancy Rate during Off-Season Period in Hotel Business Niti Rattanaprichavej and Jittaporn Sriboonjit Pages 93 - 125    Download PDF  Article preview Cite Abstract This research aims to understand the strategies that different types of hotels used to deal during the off-season. The three main objectives are to study the vacancy rate in hotel business in each period; to study strategies of each hotel management that use to survive during the off-season and to determine the proper strategy for the hotel business during the off-season. Qualitative data were conducted during 2015 May to 2015 September. The 19 cases of hotel owners/managers, 5 hotel occupants, President of Thai Hotel Association and CEO of the Tourism Authority of Thailand were in- depth interviewed. The qualitative data were analyzed together with the secondary data obtained from the Department of Tourism, Ministry of Tourism and Sports and the Bank of Thailand. The result revealed that the strategies can be devided into the short-term strategies include events/ festivals, product and service development, new pricing and the long-term strategies include bonus points membership system, new/ unique markets finding. Moreover, this research has discovered a strategy that differed from the strategy for general product, including the creation of the alliance and network among small hotel owners, cost control, and to increase revenue in other ways. These various strategies demonstrate advantages and disadvantages of each hotel under different contexts. Keywords: strategy uncertainty vacancy rate off-season hotel
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The Influence of Retail Service Quality on Customer Satisfaction and Loyalty: Case Study of Luxury Department Stores Wittaya Charupongsopon, Suchart Tripopsakul and Wilert Puriwat Pages 126 - 148    Download PDF  Article preview Cite Abstract The objectives of this research were to develop a causal relationship model of the influence of the retail service quality on customer satisfaction and customer loyalty of luxury department stores’ customers, and to validate the casual relationship model. The model involved three latent variables; namely, retail service quality, customer satisfaction and customer loyalty. The quantitative survey research method was used for this study and the research tool was a questionnaire to collect data from 528 large department stores’ customers as the sample size. The statistics used in data analysis were frequency, mean and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures was: Chi-square 540.29 (df=295, p-value=0.873); Relative Chi-square (X2/df) 1.954; Goodness of Fit Index (GFI) 0.921; and Root Mean Square Error of Approximation (RMSEA) 0.037. It was also found that the retail service quality positively influences both direct and indirect way to customer loyalty; and, customer satisfaction positive influences customer loyalty. Keywords: Retail Service Quality, Customer Satisfaction, Customer Loyalty
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The Effectiveness of Financial Education on Making Investment Choices of Saving for Retirement Ruttachai Seelajaroen, Pornanong Busaratrakul, Anirut Pisedtasalasai, Roongkiat Ratanabanchuen, Narongrit Assawareungpipop and Suntharee Lhaopadchan Pages 149 - 190    Download PDF  Article preview Cite Abstract This study measures the effectiveness of financial education to improve financial literacy and attitudes toward investment for retirement of individuals. A tailored-made approach to education on saving for retirement and life-path (or life-cycle) investment plan is used to educate individuals who are members of Thailand’s Government Pension Fund (GPF). The results are analyzed from questionnaires answered by the participants before and after the education sessions. The results show that an appropriate design of finanicail education could significaintly improve financial literacy as well as the attitudes of the individuals toward investment for retirement. The improvement in financial literacy is not diversed across members, although their characteristics, such as gender, age, and education level, are different. Conversely, the effect of financial education on attitude toward risk depends on whether the individuals have been experiencing financial burden. The study also finds that financial education affects the investors in all steps of their investment decision-making processes. The awareness of investment choices before the education helps increase the effectiveness of education on convincing the participants to accept the principles of life-path investment. This acceptance, in turn, raises the effectiveness of education on the participants to actively make investment choices and to recommend the plan to others. Keywords: Financial Education, Financial Literacy, Saving for Retirement, Lift Path Investment Plan