Research article

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Organizational Learning Capability and Firm Performance : An Empirical Investigation on food in Thailand Ploychompoo Kittikunchotiwut Pages 1 - 23    Download PDF  Article preview Cite Abstract The objective of this study is to examine the relationship between organizational learning capability and firm performance. An empirical Investigation is conducted on 86 firms in Thailand food industry. Data is gathered from these firms, as samples in this study using a mail questionnaire as a research instrument. Data analysis includes descriptive statistics and multiple regression analysis for hypotheses testing. The results show that 1) resource readiness and environmental uncertainty have positive effects on organizational learning capability, 2) organizational learning capability has a positive effect on firm performance, 3) organizational experience plays a positive moderating role on the information technology and organizational learning capability, and 4) organizational experience plays a positive moderating role on the environmental uncertainty and organizational learning capability. The results of this study can be applied to explain managerial theory and to provide understanding in team working and knowledge sharing in organizations.
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THE APPLICATION OF A SIMULATION MODEL TO ANALYZE THE EFFICIENCY OF ORDER PICKING PROCESS Nattawadee Panyapanich and Sompong Sirisoponsilp Pages 24 - 50    Download PDF  Article preview Cite Abstract The research aims to develop a simulation model for analyzing the order picking process which causes the organization to delivery delays. The model is later applied to objective is to evaluate two aspects of warehouse operation policy changes affecting the efficiency of order picking process: 1) new picking method and 2) stock and depot relocation with the application of the “ExtendSim8” package. A warehouse serving electronic components operated by freight forward is chosen as the case study. The result shows that the stock and depot relocation would shorten picking time and picking distance 6.92% and 44.10% respectively. Implementing zone picking can reduce picking distance 83.26% over the existing single order picking practice while it increases the waiting time for pickers to complete the overall picking process by 9.38%. The total duration for picking system will be reduced if the work load is well balanced. The analysis results provided by the simulation model would provide information on the merits of improvement alternatives that would aid decision-making in improving warehouse operation.
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Herd Behavior in the Stock Exchanges in Thailand Chaiyuth Padungsaksawasdi Pages 51 - 80    Download PDF  Article preview Cite Abstract The purpose of this study is to investigate herd behavior in both the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI). The study also examines whether the market condition, market capitalization, trading volume, as well as the financial crisis in 2007 influence herd behavior over the period of June 2006 to November 2010. In general, the results show that there exists no herd behavior in both markets. However, when there exists the market asymmetry, we find that the MAI presents herd behavior resulted from trading volumes. Additionally, herd behavior is detected during the pre-crisis period. Therefore, we conclude that the SET is more informationally efficient than the MAI.
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A Comparison of Corporate Social Responsibility between Multinational Corporations from Developed Countries and Thai Multinational Corporations in Thailand Wasinee Noppakunthong and somchanok Passakonjaras Pages 81 - 113    Download PDF  Article preview Cite Abstract The objectives of this research are to study the motivation or factors influencing corporate social responsibility (CSR) of multinational corporations (MNCs) from developed countries and those from Thailand, distinct characteristics of CSR applications, and to compare and contrast motivations and applications of CSR between these two types of companies. This study is a qualitative research being based on four CSR related theories namely: the institutional theory, the two-dimensional theory of CSR, the conceptual model of corporate social performance, and the stakeholder theory. Top executives from six MNCs, of which three companies are from developed economies and the other three are from Thailand, were interviewed in depth. The key findings are that all six companies have treated CSR as part of their business operations and emphasized as companies’ focus. Three MNCs from developed economies indicated that their CSR of their subsidiaries in Thailand is influenced by the needs of Thailand more than by headquarters’ policies. All six companies did not limit their CSR activities only to those related to their industries. Rather, they emphasized on the general social and environmental activities. One common weakness was the lack of success measure of CSR activities. One significant difference was that MNCs from developed economies normally communicated their CSR activities to both internal and external stakeholders in order to keep good relationship with them while MNCs from Thailand did not put much emphasis on the communication. In conclusion, MNCs from Thailand should consider developing measures of CSR success which should be measured from the effectiveness borne with multiple parties in the society. Success measurement is beneficial in checking whether CSR spending is efficient or not. In addition, Thai MNCs should communicate their CSR activities more to both internal and external stakeholders so that their employees will realize the importance of and support the CSR activities as well as to develop collaboration with external parties.
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Influences of Service Quality on Brand Engagement in Furniture Retail Stores Kankhachee Meecharoen and Nuttapol Assarut Pages 114 - 131    Download PDF  Article preview Cite Abstract The objectives of this research are to study the motivation or factors influencing corporate social responsibility (CSR) of multinational corporations (MNCs) from developed countries and those from Thailand, distinct characteristics of CSR applications, and to compare and contrast motivations and applications of CSR between these two types of companies. This study is a qualitative research being based on four CSR related theories namely: the institutional theory, the two-dimensional theory of CSR, the conceptual model of corporate social performance, and the stakeholder theory. Top executives from six MNCs, of which three companies are from developed economies and the other three are from Thailand, were interviewed in depth. The key findings are that all six companies have treated CSR as part of their business operations and emphasized as companies’ focus. Three MNCs from developed economies indicated that their CSR of their subsidiaries in Thailand is influenced by the needs of Thailand more than by headquarters’ policies. All six companies did not limit their CSR activities only to those related to their industries. Rather, they emphasized on the general social and environmental activities. One common weakness was the lack of success measure of CSR activities. One significant difference was that MNCs from developed economies normally communicated their CSR activities to both internal and external stakeholders in order to keep good relationship with them while MNCs from Thailand did not put much emphasis on the communication. In conclusion, MNCs from Thailand should consider developing measures of CSR success which should be measured from the effectiveness borne with multiple parties in the society. Success measurement is beneficial in checking whether CSR spending is efficient or not. In addition, Thai MNCs should communicate their CSR activities more to both internal and external stakeholders so that their employees will realize the importance of and support the CSR activities as well as to develop collaboration with external parties.