Research article

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Strategic Performance Measurement and Firm Success of Thai Listed Firms: A Managerial Accounting Approach Kornchai Phornlaphatrachakorn Pages 1 - 29    Download PDF  Article preview Cite Abstract This study aims at examining the relationships between strategic performance measurement and firm success of listed firms in Thailand. Strategic performance measurement includes benchmarking, integrated performance measurement and balanced scorecard. In this study, 121 listed firms in Thailand are the samples of the study. The results show that integrated performance measurement has a positive influence on organizational creativity, organizational effectiveness, organizational productivity, and firm success. Both benchmarking and balanced scorecard have a positive impact on organizational productivity. Also, organizational creativity is positively related to organizational effectiveness and organizational productivity while organizational productivity has a positive effect on firm success. Thus, executives of firms can set and identify valuable strategies to build sustained competitive advantage and to gain profitability, survival, stability, and sustainability by developing, implementing and managing strategic performance measurement through benchmarking, integrated performance measurement and balanced scorecard. Keywords: Strategic performance measurement, benchmarking, integrated performance measurement, balanced scorecard, organizational creativity, organizational effectiveness, organizational productivity, firm success
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Price Consciousness and Consumers’ Purchase Iniention of Private Label Brand in Bangkok Metropolitan Area Sudarat Manpiriyakul and Apichart Kanarattanavong Pages 30 - 61    Download PDF  Article preview Cite Abstract Private label brand is a means for retailers to increase their profit and bargaining power against producers. However, the strategy has not been very successful in Thailand yet. The first objective of this research is to investigate factors influencing purchase intention of private label brand. The factors encompass consumers’ perception of store and product as well as consumers’ characteristics. The second objective is to test the moderating effect of consumer’s price consciousness on the relationship between influencing factors and purchase intention. This research collected data from 401 samples who purchased private brand label from a retailer chain in Bangkok. Results indicate that store image, perceived product quality, trust, perceived risk, and social influence have an impact on purchase intention. Price consciousness moderates the relationship between store image, trust, consumer’s brand consciousness and purchase intention, suggesting that high price-conscious consumers are different from those who are low price-conscious buyers. This study recommends that when communicating with high price-conscious consumers, retailers should emphasize store image; when doing so with low price-conscious groups, they should explain their consumers about the quality of their private brand products. Keywords: Private Label Brand, Houses Brand, Price Consciousness, Moderator, Retailer
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The impact of quality management and project management on innovation performance Radamanee Panlopchanoknat and Tipparat Laohavichien Pages 62 - 104    Download PDF  Article preview Cite Abstract The objectives of this research were to study the relationships between quality management, project management, and innovation performance as well as to analyze the indirect effect of quality management on innovation performance through project management. The data were collected from 550 manufacturing firms in Thailand through a self-administered survey, then, were analyzed by using structural equations modeling technique. The findings indicated that quality management has a positive influence on project management. Both quality management and project management have positive influence on innovation performance. In addition, quality management has a positive indirect effect on innovation performance through project management. The findings of this research can be a guideline for manager to consider the integration of quality management and project management in order to leverage the innovation performance in the organizations. Keywords: Quality Management, Project Management, Innovation Performance
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Optimal order quantities for substitutable products Thida Chansangthong and Sompong Sirisoponsilp Pages 105 - 126    Download PDF  Article preview Cite Abstract This study aims to estimate substitutability among instant coffee products for inventory management and compare total profit and shortage cost of products between inventory policy with and without product substitution. Substitutability estimating requires only monthly sales transaction and product availability data. Inventory policy is based on order-up-to-level model but order-up-to level will be considered with single-period newsvendor model based on concept that a shortage in a particular product may increase the demand for its substitutable products. The study shows that inventory policy with product substitution results in total profit increase and shortage cost reduction. The results also indicate that total profit tends to increase when substitutability increase, so product substitution should be considered in inventory management. Keyword: Substitutable Product, Substitutability, Inventory, Order Quantity
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Gender, Age, and Decision-Making Styles among Thai Consumers Kritinee Pongtanalert, Sawika Unahanandh, Nuttapol Assarut and Apichart Kanarattanavong Pages 127 - 164    Download PDF  Article preview Cite Abstract Consumer decision-making style in each indivudial country is different and unique. Previous research studing consumer decision-making style in their different countries usually have employed Sproles and Kendall’s (1986) “Consumer Styles Inventory,” which studied decision-making style of American consumers. As a result, the studies may not capture styles that are not included in Consumer Styles Inventory. The present research aims to explore consumer deicision-making styles that are relevant to Thai consumers living in Bangkok metropolitan areas. It is a qualitative research, using phenomenological approach. Collect data by focus group interview. Informants were divided into 6 groups, according to their gender and age group. Research result found decision-making styles which were also found in Sproles and Kendall’s (1986) consumer styles inventory. They are High-Quality Consciousness, Price Consciousness/Value for Money, Habitual Brand Loyalty, Novelty-Fashion Consciousness, and Brand Consciousness. In addition, the present study found decision-making styles that are relevant to the Thais but are not found in the consumer styles inventory. They are Indifference, Store/Brand Promiscuity, Multi-Brands User, Personal Style Conscious, and Social and Environmental Consciousness. Findings suggest that Thai consumers’ deicision-making style is unique; as a consequence, in order to successfully measure it, researchers should modify scale to capture decision-making styles relevant to Thai consumers. The results are the bases for managers to do segmentation and guidelines to design marketing tactics to penetrate each target group. Keywords: Consumer Decision Making Style, Thai Consumers, Qualitative Research, Gender, Age Group.